McDonald’s Canada just released a feel-good ad called 'Steal My Fries,' celebrating friends being able to reconnect after more than a year of social distancing.
In the ad, a man breaks into song and daydreams of all the different ways he'd let his friend steal his fries, from showing up at soccer games to recreating the iconic scene from cult 80s film Say Anything.
"At McDonald’s, we serve delicious food as well as feel-good moments," said Alyssa Buetikofer, Chief Marketing Officer at McDonald’s Canada. "Steal My Fries is a playful, creative campaign that celebrates the joy of sharing a meal again. We hope it inspires Canadians to reconnect over some of McDonald’s World Famous Fries – whether you intend on sharing, or casually stealing a few from the ones you love!"
Fry Stealing Musicals
McDonald's 'Steal My Fries' Celebrates Friendship and Canada Reopening
Trend Themes
1. Social Connection Celebrations - There is an opportunity for fast-food chains to celebrate social connection in their advertising campaigns.
2. Playful Marketing Campaigns - There is an opportunity for brands to create playful and creative marketing campaigns that highlight the joy of sharing a meal with friends and family.
3. Nostalgic Messaging - There is an opportunity for brands to incorporate nostalgic messaging in their marketing campaigns, such as references to iconic films or songs to evoke feelings of happiness and joy.
Industry Implications
1. Fast Food - Fast food chains can incorporate playful and creative marketing campaigns that celebrate social connection and the joy of sharing a meal with friends and family.
2. Advertising - There is an opportunity for the advertising industry to create ads that evoke feelings of happiness and joy, such as incorporating nostalgic messaging or playful campaigns that celebrate social connection.
3. Entertainment - There is an opportunity for the entertainment industry to collaborate with brands to incorporate references to iconic films, songs, or moments in their marketing campaigns to evoke nostalgia and connect with audiences emotionally.