STAX, the Australian luxe activewear brand beloved for its figure-flattering apparel, recently expanded its portfolio with the launch of a new collection. The new series features the brand's bestsellers in two vibrant colorways -- Peach Ecru and Pink Dust. The former is a warm neutral while the later is a muted rose, both of which are delicate pastels that are perfect for spring and summer workouts.
STAX was created by Founder and Creative Director Don Robertson alongside Co-Owner and Brand Manager Matilda Murray. STAX prioritizes high quality while providing luxury at an affordable price, and believes that all people, no matter their size, should be dressed equally.
The new STAX collection is now available to purchase online and features a range of leggings, shirts, and longsleeves.
Figure-Flattering Activewear
STAX Launched Its Bestsellers in New Colorways Peach Ecru & Pink Dust
Trend Themes
1. Figure-flattering Activewear - The trend of activewear that prioritizes figure-flattering designs provides opportunities for innovative fabric use and inclusive sizing.
2. Vibrant Colorways - The trend of activewear in vibrant colorways creates opportunities for creative and playful designs and limited edition releases.
3. Affordable Luxury - The trend of activewear brands offering luxury at an affordable price creates opportunities for disrupting high-end market leaders with high-quality and more accessible products.
Industry Implications
1. Fitness Apparel - The trend of figure-flattering activewear is disrupting traditional fitness apparel by prioritizing fashion and design.
2. Textile Manufacturing - The use of innovative fabrics and materials in figure-flattering activewear creates opportunities for textile manufacturing companies to tap into the steadily growing activewear market.
3. Direct-to-consumer Retail - The trend of offering affordable luxury activewear directly to consumers provides an opportunity to disrupt traditional retail models and appeal to a wider audience with more flexible and accessible distribution channels.