Continuing their multi-year partnership, New Balance and STAUD have unveiled their third collaborative sneaker collection: the 'Classic Then, Classic Now' Fall 2021 collection.
The colorful collection includes new versions of the 'New Balance 574' and the 'New Balance 57/40.' The old-school '574' is delivered in a combination of nylon, leather, and suede materials, while the '57/40' comes dressed in rubber, nylon, and a translucent material on the toebox.
Both models present a neutral-toned base with vibrant, primary colors throughout. According to the company, the designs for the shoes draw inspiration from '80s workout culture, where bold colors and eye-catching footwear were the norm. The new collection is set to launch on October 26 on both brands' online stores.
'80s Workout-Inspired Shoes
New Balance and StAUD Drop the 'Classic Then, Classic Now' Collection
Trend Themes
1. '80s Workout Culture-inspired Shoes - The popularity of retro-inspired fashion creates an opportunity for footwear brands to introduce new designs inspired by a specific era.
2. Collaborative Sneaker Collections - Partnerships between fashion and sneaker brands continue to provide a space for creativity and innovation in the footwear industry.
3. Bold Color Use in Sneaker Designs - The use of eye-catching color combinations in sneaker designs can be leveraged as a competitive edge for brands in the market.
Industry Implications
1. Footwear - Footwear brands can capitalize on the popularity of retro styles and collaborations to create unique products that appeal to consumers.
2. Fashion - Collaborations between fashion and sneaker brands can lead to new and exciting products that draw in customers from both industries.
3. Sports Equipment - The use of bold colors and eye-catching designs in sneakers can be utilized by sports equipment brands to create unique and stylish products for athletes.