Instagram's status update feature known as Notes will be a more prominent tool for users as the app will be moving this to user profiles. Prior to this, Notes have only been seen from the app's Inbox. This change is to push the visibility of the feature and allow users to interact with their friends from a new place.
The app is also experimenting with other tools including 'prompts' for the Notes. This will encourage users to share questions for their friends so that they can answer in their own updates -- this functions similarly to the 'add yours' template available to add to the Stories. The Notes are also only available to view for 24 hours and only visible to mutual followers.
Social App Feature Updates
Instagram is Moving the Status Update Notes to Profiles
Trend Themes
1. Prominent Notes Tool - Instagram is enhancing the visibility of Notes on user profiles, encouraging interactive engagement from a new platform.
2. Prompts for Social Sharing - Instagram is testing prompts within Notes to facilitate user-generated questions, expanding the potential for friends to engage through shared updates.
3. Temporary Note Visibility - Instagram's feature of Notes being visible for 24 hours only to mutual followers introduces a sense of exclusivity and urgency in user interactions.
Industry Implications
1. Social Media - The social media industry can explore new interactive features like 'Prompts' within user profiles to boost engagement and user-generated content.
2. Technology - Technology companies can consider implementing temporary content visibility like Instagram's Notes to create a sense of urgency and exclusivity in user interactions.
3. Marketing - The marketing sector has the opportunity to leverage Instagram's 'Prominent Notes Tool' to enhance brand visibility and foster community engagement through creative prompts.