VIJITO is a stationery brand that puts a strong focus on design, quality and function, which sets the tone for its stationery notebook range, especially its first product launch of 'Homework Notebooks.'
Homework Notebooks introduces a collection of notebooks available in a variety of artistic designs. Formatted by Volume, VIJITO redesigned the traditional exercise book and took design influences from book covers, especially ones from the 60s and 70s. A masthead, a bold pattern and a smart sense of negative space gives these notebooks their distinct look. The notebooks are filled with 48 pages of quality ivory paper -- that's 100% recycled -- and includes a pocket detail and card slot for better organizing.
The pattern inspiration came from vintage graphic design, fashion and art; with a few key references from Rothko paintings, crocodile textures and even shattered glass. The idea is to release new editions (volumes) of these notebooks every so often, with new cover designs for each volume.
Sophisticated Schoolwork Notebooks
VIJITO's Pocket Notebooks are Elegantly Patterned
Trend Themes
1. Artistic Notebooks - The trend of creating artistic and visually-pleasing notebooks, such as VIJITO's Homework Notebooks, presents an opportunity for stationery companies to differentiate themselves and appeal to customers who value design aesthetics.
2. Eco-friendly Stationery - The use of 100% recycled paper in VIJITO's Homework Notebooks highlights the trend towards environmentally-friendly stationery products, an area with potential for further innovation and market growth.
3. Pocket Notebooks - The inclusion of a pocket detail and card slot in VIJITO's Homework Notebooks points to the trend of notebooks becoming increasingly portable and functional, creating opportunities for stationery companies to innovate in this area.
Industry Implications
1. Stationery - Companies within the stationery industry can capitalize on the trend towards artistic and eco-friendly notebooks to differentiate themselves in a crowded market and appeal to environmentally-conscious consumers.
2. Design - The trend of creating visually-pleasing notebooks with unique patterns and designs, as seen in VIJITO's Homework Notebooks, presents opportunities for designers to collaborate with stationery companies and create innovative products.
3. Sustainability - The use of eco-friendly materials, such as 100% recycled paper in VIJITO's Homework Notebooks, points to a trend in the sustainability industry towards creating more environmentally-friendly products across all sectors, including stationery.