The standard check-in times at most hotels don't work for everyone, which is why the Starwood Hotels 'Your24' program is certainly a creative way to enhance the hotel's loyalty program and reward regular guests who need more flexibility.
One of the new features of the hotel's Preferred Guests program, the Starwood Hotels 'Your24' service will allow preferred guests -- those who spend more than 75 nights at Starwood hotels per year -- a 24-hour check-in and check-out option. This means that guests can choose when they would like to check in and check out, without having to pay extra fees to do so. Such a service is especially advantageous for business travelers whose hectic schedules often don't allow for sticking to standard check-in times.
As vice president of global loyalty marketing for Starwood Gretchen Kloke says, "We were looking to redefine loyalty in an era where mega-travelers are more profitable than ever, and these travelers expect us to know them and to anticipate and address their needs. They crave more choice, more control and more personal service."
Flexible Hotel Check-Ins
Starwood Hotels 'Your24' Service Allows Guests to Choose Their Times
Trend Themes
1. Flexible Check-ins - The trend of allowing guests to choose their check-in and check-out times is disrupting the hotel industry by providing more personalized service and convenience.
2. Loyalty Programs - The trend of enhancing loyalty programs with unique perks, such as flexible check-ins, is disrupting the hospitality industry by incentivizing guests to choose their brand over competitors.
3. Personalized Service - The trend of offering personalized service options, such as 24-hour check-in and check-out, is disrupting the hotel industry by catering to the needs of busy business travelers and other guests with non-standard schedules.
Industry Implications
1. Hospitality - Flexible check-in options are disrupting the hotel industry by providing greater convenience and personalization to guests.
2. Travel - The trend of offering unique perks through loyalty programs, such as flexible check-ins, is disrupting the travel industry by incentivizing brand loyalty among frequent travelers.
3. Technology - Advancements in hotel technology are enabling the trend of personalized service options, such as 24-hour check-in and check-out, which are disrupting the hospitality industry by catering to the ever-changing needs of guests.