The use of Stars Wars influences is strong within the Bobby Abley Spring '16 Collection. During a season where vintage and travel are the most favored themes, the Bobby Abley brand has looked to the stars for all its geeky glory.
Bobby Abley is no stranger to unconventional collections. Last spring season, the British brand went under the sea for a Little Mermaid-themed collection that was a big splash among the Abley fans.
For Spring '16, the clothing is made of neoprene and riddled with geeky references. The Star Wars influences are seen through a C-3PO crop top, a Darth Vader soother and a ultra fuzzy Chewbacca muscle tank. The collection continues with its inspiration right into Stormtropper sweatshirts and midriff-baring astronaut suits.
Geeky Galactic Menswear
The Bobby Abley Spring Collection Showcases Star Wars Influences
Trend Themes
1. Geeky Men's Fashion - Incorporating popular sci-fi franchises into men's clothing appeals to the growing nerd culture.
2. Retro-inspired Fashion - Vintage themed clothing is becoming more and more popular in the modern fashion industry.
3. Athletic Material in Fashion - Using neoprene in clothing allows for comfortable and easy to use athletic wear outside of the traditional sportswear industry.
Industry Implications
1. Fashion/apparel Industry - Incorporating pop culture and athletic material into men's clothing can potentially disrupt the traditional fashion industry business model.
2. Entertainment Industry - Pop culture franchises, like Star Wars, can collaborate with fashion designers to produce a wide range of innovative cross-branded merchandise.
3. Sports Industry - Athletic material, such as neoprene, can disrupt traditional sportswear industry with increased use of its unique features in everyday fashion.