The Starbucks Reserve Roastery has made a name for itself with its outward approach to business and overall embrace of cross-industry collaboration. For its latest venture, the Tokyo outlet decides to tap contemporary streetwear retailer BEAMS.
The Starbucks Reserve Roastery x BEAMS partnership releases a range of items that are focused on utility and craftsmanship but also exude a timelessly luxurious aesthetic. The "technical touches to the offerings" are executed by Mountain Research who was also commissioned for the collection.
The new products at the Starbucks Reserve Roastery in Tokyo include a functional cargo apron, a branded plastic basket, incredibly practical tear-resistant bags, hand towels, a wooden cutting board, and more.
Starbucks Reserve Roastery makes these high-end collaborative items exclusively available at its Tokyo store.
Ultra-Stylish Barista Gear
The Starbucks Reserve Roastery Taps BEAMS for an Exclusive Collection
Trend Themes
1. Cross-industry Collaboration - More companies can explore collaborations with unexpected partners to create unique products and reach a wider audience.
2. Luxury Utility Products - There is an opportunity for companies to create high-quality products that combine functionality with a luxurious aesthetic.
3. Branded Merchandise - Companies can explore branded merchandise as a way to create a unique and memorable experience for their customers.
Industry Implications
1. Food and Beverage Retail - Food and beverage retailers can explore collaborations with fashion and design brands to create unique experiences for customers.
2. Fashion Retail - Fashion retailers can explore collaborations with food and beverage brands to create unique and innovative products that cater to a wider audience.
3. Hospitality - Hotels and restaurants can explore branded merchandise as a way to create a unique and memorable experience for their guests.