Although the Unicorn Frappuccino is now gone, there's a new Starbucks lemonade that's reignited excitement among consumers.
Unlike the limited-edition Frappuccino which reportedly required a lot of time to make and created a huge mess for baristas, the new Starbucks lemonade is quite a bit more simple. To get the drink, which is not apart of the coffee chain's official menu, consumers just have to ask their barista to layer raspberry lemonade on top of different colors of powder and to top it opp with passion tea.
Considering how popular the Unicorn Frappuccino was among Instagram users while it lasted, it's likely that summery drinks that carry a similar look to them will be frequently ordered throughout the rest of the season as well.
Multi-Colored Raspberry Lemonades
The Recipe for This New Starbucks Lemonade Was Shared on Reddit
Trend Themes
1. Layered Lemonades - Create visually appealing and customizable layered lemonade drinks by combining different colored powders and flavors.
2. Simplified Beverage Recipes - Focus on creating simple and straightforward beverage recipes to reduce preparation time and increase customer satisfaction.
3. Instagram-worthy Drinks - Design eye-catching and photogenic drinks that are likely to be shared on social media, generating buzz and increasing demand.
Industry Implications
1. Beverage Industry - Explore and experiment with new beverage recipes and presentation techniques to stay competitive in the market and attract a younger audience.
2. Hospitality Industry - Enhance the customer experience by offering visually stunning and Instagram-worthy beverages that encourage social media sharing.
3. Food and Beverage Retail - Develop innovative drink recipes and marketing strategies to capitalize on the trend for visually striking and customizable beverages.