Schmaltz Brewing Company launched its celebratory Star Trek Anniversary Ale at this year's Comic-Con.
Available in packs of four, the Star Trek: The Next Generation Symbiosis Anniversary Ale is a hoppy wheat ale with aromas of lemon and herbs. With a crisp, dry and clean mouthfeel, this unique collector's ale celebrates 30 years since the premiere of 'Star Trek: The Next Generation.'
Schmaltz teamed up with CBS Studios to be the official beer of the Star Trek franchise. Last year, the brewing company launched a special 50th anniversary edition golden ale. Earlier in the year, Schmaltz released the 'Star Trek Klingon Imperial Porter.' Throughout 2017, the brewery will release a total of three Star Trek-themed, limited-edition beers.
Celebratory Sci-Fi Ales
Schmaltz Brewing Unveiled a Star Trek Anniversary Ale at Comic-Con
Trend Themes
1. Sci-fi Ales - Opportunity for breweries to create unique, limited-edition beers inspired by popular science fiction franchises.
2. Collector's Edition - Increasing demand for specialty beers that cater to collectors, creating a niche market for limited-release brews.
3. Branded Collaborations - Collaborations between breweries and entertainment franchises offer new avenues for brand promotion and fan engagement.
Industry Implications
1. Craft Beer - Craft breweries can tap into the growing trend of brewing sci-fi themed ales to attract niche markets and increase brand recognition.
2. Entertainment - Entertainment companies can explore partnerships with breweries to create branded beers that further engage with their fan base and generate additional revenue streams.
3. Collectibles - The release of limited-edition, collector's ales creates opportunities for collectible beer culture to develop and for enthusiasts to trade and collect unique brews.