Converse is relaunching another retro model, bringing back its 'Star and Bars' design to Japan.
The sneakers are offered in vibrant green and orange colorways, as well as a more subdued navy edition. The Star and Bars get its name from the pattern shown in the sides of the shoes -- with a single star shown in between two thick lines. The colored suede upper is contrasted with the white decor, laces and soles.
Clean white stitches pattern the uppers as well, giving the retro style a recognizable structure and offering the star design more depth. It's reported that Converse is bringing back the Star and Bars model, as well as some of its other classic designs, in response to an outpour of consumer demand.
Retro Relaunched Sneakers
Converse Brought Back Its 'Star and Bars' Model Due to Popular Demand
Trend Themes
1. Retro Sneaker Revival - Bringing back retro sneaker designs in response to consumer demand presents opportunities to tap into nostalgia and capitalize on the resurgence of vintage fashion trends.
2. Colorful Retro Designs - Offering vibrant colorways in retro sneaker designs allows for differentiation in the market and appeals to consumers seeking unique and eye-catching footwear options.
3. Retro-inspired Stitching Details - Incorporating clean white stitches in retro sneaker designs not only adds a recognizable structure but also presents an opportunity for creativity and customization.
Industry Implications
1. Footwear - The resurgence of retro sneaker designs opens up opportunities for innovation and differentiation within the footwear industry to cater to nostalgic consumers.
2. Fashion - The popularity of retro sneaker revivals corresponds with the larger trend of vintage fashion, creating opportunities for fashion brands to create cohesive retro-inspired collections.
3. Consumer Goods - Taking advantage of the consumer demand for retro sneaker designs can lead to disruptive innovation opportunities in the consumer goods industry through the introduction of limited edition releases and collaborations.