Standard International is set to unveil its newest hospitality brand, The StandardX, in Melbourne, Australia, in February. This brand spans locations in New York, Miami, London, Bangkok, Hua Hin, Ibiza, and the Maldives.
The StandardX in Melbourne, situated in the dynamic Fitzroy neighborhood, draws inspiration from the area's rich history of iconic record stores, punk clubs, writers' haunts, and beloved party spots. The Fitzroy era of the 70s and 80s inspired the hotel's design.
The hotel will feature various food and beverage concepts, including The Roof on the rooftop space, offering a dining experience influenced by the melodic flavors of Mercado Medellin and led by executive chef Justin Dingle-Garciyya. It will also house BANG, an all-day Thai concept, and The Box, a retail space.
Youthful Vintage-Inspired Hotels
Standard International is Set to Launch New Hotel Brand
Trend Themes
1. Vintage-inspired Hospitality - The StandardX hotel brand draws inspiration from the rich history of iconic record stores, punk clubs, and writers' haunts, creating a vintage-inspired hospitality experience.
2. Locally Influenced Design - The design of The StandardX hotels is influenced by the unique history and culture of the surrounding neighborhood, creating a sense of place and authenticity.
3. Diverse Food and Beverage Concepts - The StandardX hotels offer a variety of dining options, including rooftop dining with melodic flavors, all-day Thai cuisine, and a curated retail space for guests to explore.
Industry Implications
1. Hospitality - The StandardX hotels disrupt the hospitality industry by providing a unique vintage-inspired experience that appeals to travelers looking for a sense of history and authenticity.
2. Food and Beverage - The diverse food and beverage concepts at The StandardX hotels present opportunities for innovative culinary experiences, catering to different tastes and preferences.
3. Retail - The curated retail space within The StandardX hotels offers an opportunity for unique shopping experiences, showcasing local products and supporting small businesses.