'ODO' recently launched a Kickstarter campaign for a line of stain-resistant denim. When it comes to denim, the only real reason to wash a pair of jean is because of stains or unpleasant odors. This denim repels both strains and smells so that you never have to wash your jeans again.
ODO Denim is a line of jeans that are both stain-proof and stink-proof. The denim is able to resist stains from substances such as coffee, wine and condiments thanks to its unique design. The material boasts an engineered surface that contains billions of microscopic peaks. These ridges reduce the contact area between the spilled substance and the surface of the denim, thereby preventing the stain from setting. The denim is also made with silver-infused threads, which help to fight odors at the same time.
The smell-proof and stain-resistant denim reduces the need to wash each pair of jeans, thus helping consumers conserve water.
Stain-Resistant Denim
These Ultra-Durable Jeans Repel Stains and Odors
Trend Themes
1. Stain-resistant Denim - The trend of stain-resistant denim enables consumers to reduce the frequency of washing and conserve water.
2. Odor-resistant Clothing - The trend of odor-resistant clothing utilizes innovative materials to eliminate the need for frequent washing and improve garment longevity.
3. Eco-friendly Fashion - The trend of eco-friendly fashion promotes sustainable practices such as water conservation through the development of stain-resistant garments.
Industry Implications
1. Fashion - The fashion industry can capitalize on the trend of stain-resistant denim by incorporating it into their product offerings, attracting environmentally-conscious consumers.
2. Textile Manufacturing - Textile manufacturers can explore the production of stain-resistant fabrics to cater to the demand for durable and eco-friendly clothing materials.
3. Cleaning Products - The cleaning products industry has an opportunity to innovate and develop new solutions to target alternative cleaning needs due to the reduced washing frequency of stain-resistant clothing.