St. Vincent and GANT unveiled a ten-piece capsule collection dedicated to the ‘70s, a time of rock ‘n’ roll, glamour, and hedonism. Despite being categorized as womenswear, the new collection is unisex, offering timeless wardrobe staples that are suitable for anyone. The collection was initially showcased at a private event in London, which garnered an audience of influencers and media representatives clothed in the chic garments.
Collection highlights include a blazer in ‘Terracotta Pink,’ fitted with portrait-covered buttons, Italian wool lapels, and a printed viscose lining. Other offerings include ‘Oxford’ shirts in ‘Sunlight’ and ‘Hamptons Blue,’ and a pair of wool pants in ‘Clay Brown.’ The rest of the collaborative collection can now be shopped on GANT’s website.
'70s-Inspired Designer Apparel
St. Vincent and GANT Debut a Vintage Unisex Collection for Summer
Trend Themes
1. '70s-inspired Apparel - Opportunity for designers to tap into the vintage trend and create clothing inspired by the 70s for both men and women.
2. Unisex Clothing - Opportunity for fashion brands to expand their market appeal by creating unisex collections with timeless wardrobe staples suitable for anyone.
3. Collaborative Capsule Collection - Opportunity for brands to partner with influential figures to create limited edition capsule collections that appeal to a wider audience.
Industry Implications
1. Fashion - The fashion industry can create clothing lines inspired by the 70s and offer more unisex clothing options on a larger scale.
2. Retail - Brick and mortar retailers can capitalize on the popularity of 70s-inspired clothing by offering limited edition capsule collections that appeal to consumers.
3. Media - Media companies can collaborate with fashion brands to promote limited edition capsule collections through influencer and media events that create brand awareness and drive sales.