The SSENSE x Diesel Brown capsule collection was curated by creative director Glenn Martens. The range of offerings is captivating in the campaign which showcases how the silhouettes merge Diesel's denim heritage with a raw, unfiltered energy.
The SSENSE x Diesel Brown capsule collection includes offerings in both menswear and womenswear. The range boats designs such as coated denim, Oval D ready-to-wear pieces like knit and jersey tops, exaggerated cargos, and iconic accessories like the 1DR bag, Oval D belt, and cap. Central to the collection is its earthy palette and surface treatments. Each garment is defined by is weathered shade of brown. This aesthetic evokes a sense of immersion and natural ruggedness.
The campaign for the Brown Capsule collection, brought to life by photographer Thibaut Grevet and stylist Georgia Pendlebury, juxtaposes the capsule's looks against a minimalist white background and an immersive, natural environment.
Raw Denim Collections
The SSENSE x Diesel Brown Capsule Collection Merges Heritage with Rawness
Trend Themes
1. Heritage-connected Fashion - Opportunity to bridge traditional denim styles with modern aesthetics through capsule collections like SSENSE x Diesel Brown.
2. Earth-toned Designs - Exploring the use of weathered shades of brown to create a sense of natural ruggedness in fashion collections.
3. Immersive Campaign Experiences - Utilizing minimalist settings and natural environments to enhance the presentation of fashion capsules like SSENSE x Diesel Brown.
Industry Implications
1. Fashion Retail - Incorporating heritage-inspired elements into clothing lines can create unique offerings for fashion retailers.
2. Textile and Apparel Manufacturing - Experimenting with earthy color palettes and surface treatments can drive innovation in textile and apparel production.
3. Photography and Styling - Collaborating on immersive campaign visuals can elevate brand messaging for fashion collaborations like SSENSE x Diesel Brown.