The ÈSSE Sparkling WellnÈSSE Water is a new offering from the brand that will debut at Target to offer consumers a functional refreshment that doesn't skimp on flavor as well as plant-based nutritional support.
The drinks will launch in two flavors including Elderberry Passionfruit and Lemon Ginger, which are both formatted with vitamins and minerals from plant-based sources. This includes vitamin D3 from lichen, zinc from guava leaf extract, vitamin C from acerola cherry juice and calcium from red algae.
Co-Founder Adam Leja spoke on the new ÈSSE Sparkling WellnÈSSE Water drinks saying, "The vision for ÈSSE is all about innovating beverages using clean, plant-based ingredients. Creating a sparkling water line that also delivers an elevated functional offering at a low-calorie count fills a need for a growing number of consumers."
Functional Sparkling Water Beverages
ÈSSE Sparkling WellnÈSSE Water Has Plant-Based Nutrients
Trend Themes
1. Plant-based Beverages - The rise of plant-based beverages presents an opportunity for companies to explore innovative ingredients and functional benefits.
2. Functional Beverages - Creating beverages that offer functional benefits is a growing trend in the beverage industry and offers an opportunity for innovative ingredient formulations.
3. Low-calorie Beverages - The demand for healthy, low-calorie beverages presents an opportunity to offer functional benefits without adding extra calories.
Industry Implications
1. Beverage Industry - The rise of functional and plant-based beverages presents an opportunity for companies to innovate and create new products to meet the growing demand for healthy and functional refreshments.
2. Plant-based Food Industry - The trend towards plant-based beverages highlights the importance and growing demand for plant-based nutrition, presenting an opportunity for companies to expand their offerings beyond traditional food products.
3. Health and Wellness Industry - The demand for healthy, functional and low-calorie beverages is driven by the health and wellness industry, presenting an opportunity for companies to expand their offerings and capture market share in this growing sector.