Fashion retailer Zara recently unveiled the inaugural SRPLS collection and it is showcased through a simplistic lookbook. The collection draws design cues from militaristic aesthetics, translated through the capsule's color palette. The colors in the range include deep greens, khaki, and black. In addition to this theme are the contributions of camouflage prints, cargo pieces, and knitwear that are designed to be utilitarian-informed.
The pieces in the collection are infused with subtle branding details in the form of "ZARA SRPLS." This logo sees itself on graphic prints, and through patchwork on pieces such as tags, belts, hats, and bags. The new SRPLS collection is set to drop weekly starting on November 15th online and in-store.
Military-Informed Menswear Capsules
Zara's New SRPLS Collection is Full of Subtle Branding Accents
Trend Themes
1. Militaristic Menswear - Create clothing collections influenced by military aesthetics and utilitarian design principles.
2. Subtle Branding - Incorporate understated logos or designs into clothing and accessories to subtly market a brand.
3. Weekly Drop Model - Release new collections or products weekly to maintain customer interest and incentivize repeat visits.
Industry Implications
1. Fashion - Explore how military-inspired design elements can be incorporated into clothing collections.
2. Marketing - Consider using subtle branding techniques to promote a brand or product.
3. Retail - Implement a weekly drop model to continually drive sales and customer engagement.