The stunning Spyker B6 Venator Spyder concept car was recently unveiled at the Salon Privé in London and elicited an extremely positive response, which was to be expected. Since this brand has a rich history in the aviation industry as well as the automotive one, it pulls cues from vintage aircraft and automobiles. The name of the car itself, "Venator," alludes to the Latin word for "Hunter" and the Spyker aircraft of the same name.
Along this theme, this two-door luxury sports car includes the Latin phrase "For the tenacious no road is impassable," boldly displayed on its burgundy exterior. Production of the Spyker B6 Venator Spyder will begin in late 2014 and will be available to the US market by 2015.
Predatory Aviation-Inspired Autos
The Spyker B6 Venator Spyder Takes Cues from Vintage Aircrafts
Trend Themes
1. Aviation-inspired Design - The trend towards incorporating elements of vintage aircraft design into luxury cars presents disruptive opportunities for design and engineering innovations.
2. Luxury Sports Cars - The continued popularity of luxury sports cars as a symbol of status and wealth presents disruptive opportunities for the automotive industry to explore innovative ways of incorporating aviation-inspired design and technology.
3. Latin Phrases as Branding - The use of Latin phrases as a branding tool presents an opportunity for innovative companies to create powerful and memorable brand messaging.
Industry Implications
1. Automotive - The automotive industry has an opportunity to explore the trend towards incorporating aviation-inspired design elements into luxury and sports cars in order to create unique, innovative and memorable vehicles.
2. Luxury Goods - The continued popularity of luxury cars and the use of aviation-inspired design elements in their creation presents an opportunity for the luxury goods industry to expand their market by creating products that appeal to those who value exclusivity, craftsmanship, and unique design.
3. Marketing and Advertising - Incorporating Latin phrases in brand messaging presents innovative opportunities for marketing and advertising companies to create memorable campaigns that speak to the values and desires of today's consumers.