The Sprint 'Firsts' commercial portrays the domino effect of inventions by showing the original of technologies and popular mechanics we use today.
It is an effective commercial that reminds the viewer of how things used to be and how far we have come with technological advancements. The falling inventions provide for a good introduction for the slick 4G phone because the new Sprint phone looks that much more impressive after a row of brick cell phones. The Sprint 'Firsts' commercial definitely offers a nice reminder of our technological history.
Domino Effect Inventions
The Sprint 'Firsts' Commercial Reminds Us of Our Technological Past
Trend Themes
1. Domino Effect Inventions - The concept of showing the evolution of technologies in a domino effect creates an opportunity to explore further how innovation builds on top of itself.
2. Technological Progression Timeline - Showing the timeline of technological advancements through advertising allows consumers to see how far technology has come, creating opportunities for future innovations.
3. Reflection on Technological Innovation - Advertisements reflecting on technological innovation can create an opportunity for businesses to re-evaluate their own innovation strategies and potentially pivot in a new direction.
Industry Implications
1. Technology Advertising - The use of historical technological progressions in advertising has disrupted the traditional way of highlighting the latest technology advancements.
2. Mobile Phone Manufacturing - The Sprint 'Firsts' commercial provides an opportunity for mobile phone manufacturers to reflect on past breakthroughs and create innovative features that build on previous technologies.
3. Consumer Electronics - The domino effect concept used in advertising can disrupt how consumer electronics are viewed and marketed, by showcasing the evolution of devices in a visually appealing way.