LA-based streetwear brand PLEASURES showcases its 2018 offering of Spring/Summer tees in a subdued and neon-lit editorial by HBX. Staying true to its punk roots, the label focuses on political commentary through discomforting and provocative imagery and slogans.
Staples in the line-up of the graphic-heavy Spring/Summer tees are designs like the white short sleeve that superimposes a nuclear symbol onto a peace sign in black ink. Below the grungy and thought-provoking illustration is the slogan "The time to live and the time to die." The words are colored in red, which signifies the immediacy of the statement on the white background.
In addition, the designs of the Spring/Summer tees collection include a boot with a mushroom cloud, as well as other grunge-style graphics.
Photo Credits: Alex Hau
Neon-Lit Graphic T-Shirt Editorials
PLEASURES Exhibits Its Spring/Summer Tees in an HBX Editorial
Trend Themes
1. Graphic-heavy Designs - There exists the opportunity for innovative software or AI that allows for personalized design choices and form-fitting that adapts to a user's figure.
2. Political Commentary on Clothing - There is an opportunity to create an app or platform that allows people to design political statements that can be printed on various textiles by industry professionals.
3. Neon-lit Editorials - Consider the possibility of offering photography and editing services that specialize in creating neon-lit images and editorials that cater to streetwear and fashion brands.
Industry Implications
1. Fashion - PLEASURES is a streetwear brand and this article specifically talks about tees--this industry can take note of the importance of statement apparel.
2. Textile and Printing - Industry professionals can invest in innovative ways of printing designs on textiles and clothes that focus on bold statements and political commentary.
3. Photography and Editing - By offering a specific service of neon-lit images and editorials, there could be a demand from fashion brands looking to showcase their clothing lines in unique ways.