The Spring 2011 Zara lookbook is bright, basic and non-fussy. Forty-year-old British supermodel Stella Tennant looks as fab as ever in the line's bold, bright pieces and baggy business fashion.
The Spring 2011 Zara lookbook features almost all solid colors with the exception of a pair of striking patterned pants with a bow-tie belt. A lot of the fits are baggy and loose -- they look pretty darn comfy.
Implications - Baggy fashions are gaining consumer appeal as they are a reflection of the masculinization of femininity. Comfort is the driving force behind this role reversion; while corsets and other highly uncomfortable fashions suited women in the past, contemporary women are looking to dress in looser fitting, masculinized fashions that maintain style and comfort.
Baggy Business Fashion
The Spring 2011 Zara Lookbook is Chic and Simple
Trend Themes
1. Baggy Business Fashion - The trend towards baggy, comfortable business attire presents an opportunity to disrupt traditional gender norms in fashion by offering stylish and non-restrictive clothing options for all genders.
2. Masculinization of Femininity - This trend calls for the development of clothing lines that combine elements of traditional masculine and feminine styles to create comfortable and stylish gender-neutral clothing.
3. Comfortable Office Wear - The demand for comfortable business attire creates a market for innovative fabrics and designs that offer comfort and style in professional settings.
Industry Implications
1. Fashion Retail - Baggy business fashion creates an opportunity for clothing retailers to expand their offerings to consumers seeking comfortable and stylish clothing options for work and beyond.
2. Textile Manufacturing - Manufacturers can develop new fabrics and materials that prioritize comfort and durability in response to the demand for baggy business fashion.
3. Gender-neutral Fashion - The trend towards gender-neutral clothing calls for the development of new fashion lines that cater to a diverse range of body types and style preferences, disrupting traditional binary gender norms in fashion.