For Spring 2010 shiny clothing for men is coming out of the clubs and coming to a sidewalk near you.
Runways for Spring 2010 were aglow with a variety of shiny clothing color and style options. This shiny clothing trend was seen in many of the big shows like Burberry Prorsum, Dolce and Gabbana, Emporio Armani, Calvin Klein, Costume National, Lanvin, Gianfranco Ferre, Giorgio Armani, and Paul Smith.
Now you can shine with your fashion both literally and figuratively.
Reflective Regalia
Menswear Looks to Shine in Spring 2010
Trend Themes
1. Shiny Clothing for Men - Disruptive innovation opportunity: Develop eco-friendly fabrics that provide a reflective shine for men's clothing.
2. Reflective Fashion Trend - Disruptive innovation opportunity: Create wearable technology that incorporates reflective elements into fashion garments.
3. Shiny Runway Looks - Disruptive innovation opportunity: Introduce affordable and accessible alternatives to high-end designers' shiny clothing for the mass market.
Industry Implications
1. Fashion & Textile - Disruptive innovation opportunity: Develop innovative manufacturing techniques to produce shiny fabrics with better durability and sustainability.
2. Wearable Technology - Disruptive innovation opportunity: Design smart clothing and accessories that combine reflective materials with technological functionalities like health monitoring or GPS tracking.
3. Mass Market Retail - Disruptive innovation opportunity: Create affordable lines of reflective clothing for everyday consumers, leveraging the shiny runway trend.