Though winter is not over in many parts of the world, the Sportmax Spring Summer 2012 lookbook will have you wishing it were rainy season.
After the successful runway collection of Sportmax was released, the brand decided to unleash this lookbook featuring Frida Gustavsson. Every working woman will crave for the designs seen in this campaign as the latest collection boasts fierce, formal couture that makes a dapper style statement perfect for an office setting.
Frida is seen sporting flirty floral prints in both pastel and black colors. Each shot exudes sophistication and sensuality as the figure-hugging dresses impress viewers. The Sportmax Spring Summer 2012 lookbook is sure to inspire any young professional for cute styles to rock in 2012.
Wind-Blown Sophisticated Shots
The Sportmax Spring Summer 2012 Lookbook Gets Fiercely Elegant
Trend Themes
1. Sophisticated Fashion - Incorporate figure-hugging and floral prints with a twist to create formal attire that exudes both sensuality and sophistication for women in the workplace.
2. Fashion for Working Women - Create unique designs that cater to the professional lifestyle without compromising style, allowing women to wear formal couture to an office setting.
3. Floral Couture - Develop a trend that portrays floral print as a stylish, elegant, and formal element of couture fashion, exuding sensuality and femininity.
Industry Implications
1. Fashion - The fashion industry can incorporate an elegant and sophisticated twist on formal office wear that still maintains the femininity of young professionals.
2. Retail - Develop a sector that supplies women with elegant and unique couture fashion pieces that allow them to maintain their style while still being comfortable in formal office settings.
3. Office Supplies - Create a trend of integrating fashionable office supplies - pens, notebooks, and folders - that match the elegant and sophisticated style of couture fashion for women in professional settings.