Sponsorship marketing has quickly become a popular method for brands to connect with consumers, but the 'Matchmade' marketing platform aims to take a more customized approach.
There are thousands of social media influencers to connect with, so 'Matchmade' works to help brands identify who would be the best one for them in order to create a partnership. Businesses can find relevant YouTubers for a specific campaign and help to create sponsorship marketing deals that are enjoyable for consumers to see. This helps to create a more authentic experience rather than just blindly creating campaigns based on demographics.
The 'Matchmade' platform works by utilizing algorithmic matchmaking in order to get businesses and brands connected to the right influencers that are in-line with what they want to do.
Influencer Marketing Platforms
'Matchmade' Brings Brands to Influencers for Sponsorship Marketing
Trend Themes
1. Algorithmic Matchmaking for Influencer Marketing - Platforms that utilize algorithmic matchmaking for influencer marketing will disrupt traditional methods of finding and partnering with influencers, making campaigns more authentic.
2. Customized Sponsorship Marketing - Platforms that enable customized sponsorship marketing will disrupt traditional, one-size-fits-all advertising strategies to make campaigns more relevant and engaging for consumers.
3. Influencer Identification and Connection Platforms - Platforms that focus on matching brands with the right influencers will disrupt traditional influencer marketing by streamlining the connection process and increasing ROI.
Industry Implications
1. Marketing and Advertising Industry - The marketing and advertising industry will benefit from influencer marketing platforms like 'Matchmade' by being able to connect with more relevant influencers and create more engaging campaigns.
2. Social Media and Influencer Industry - Platforms like 'Matchmade' disrupting traditional influencer marketing methods will impact the social media and influencer industry by changing the way influencers are identified and connected with brands.
3. E-commerce Industry - The e-commerce industry will benefit from influencer marketing platforms like 'Matchmade' by being able to more effectively target their audiences and increase sales through authentic campaigns.