The February 2009 issue of Dazed & Confused features a creative editorial, ‘Rotation,’ by photographer Tim Richardson that showcases the hottest menswear trends.
'Rotation' features model Joseph Culp spinning around on a round platform after being styled by Robbie Spencer in pieces from Tom Ford, Hugo Boss, Givenchy, Belstaff, DKNY, and Tommy Hilfiger, among other designers.
The editorial comes with a complementary video. The whole thing is brilliant. Watch the video, and then check out more fantastic features from Dazed below.
Editorials That Spin You Around
'Rotation' Takes You for a Menswear Ride
Trend Themes
1. 360-degree Fashion - Brands and retailers can create clothes that look good from all angles and experiment with 360-degree photos and videos for online shopping experiences.
2. Interactive Fashion Editorials - Creative teams can push the boundaries of fashion editorials by incorporating new technologies like virtual reality, mixed reality, and interactive videos.
3. Fashion Film Campaigns - Fashion brands can create compelling narratives for their collections through high-quality fashion films that showcase their designs in a unique and visually-engaging way.
Industry Implications
1. Fashion Industry - Fashion brands, designers, retailers, and fashion media can leverage emerging technologies and creative concepts to disrupt traditional fashion marketing and storytelling.
2. Film and Entertainment Industry - Video production companies, directors, and producers can collaborate with fashion brands to create innovative and engaging fashion film campaigns.
3. Virtual and Augmented Reality Industry - VR/AR technology providers and developers can explore opportunities to enhance the fashion industry with interactive and immersive experiences for product showcases and shopping.