Google has decided to purchase Spider.io, which is a three-year-old company that specializes in providing ad fraud-fighting technology. This is exactly what the search giant is looking for. Neal Mohan is vice president of display advertising at Google and he wrote in a blog post that "our immediate priority is to include their fraud detection technology in our video and display ads products, where they will complement our existing efforts."
Google aims to improve its ad metrics within time in order to give advertisers a better understanding and assessment of how their campaigns are doing. Spider.io has just seven employees and is based in London. It was founded in 2010 by Douglas de Jager, who previously co-founded another company called Byteplay.
Spider.io has saved advertisers huge amounts of money by finding botnets in the past and Google has high hopes the search engine will gain insightful information for its advertisers.
Anti-Fraud Fighting Technology
Google Purchases Spider.io to Help Fight Fraud
Trend Themes
1. Ad Fraud Detection - The acquisition of Spider.io is an opportunity for Google to leverage their ad fraud-fighting technology and improve ad metrics through more sophisticated fraud detection techniques.
2. Improving Ad Assessment - As Google aims to give advertisers a better understanding of how their campaigns are doing, the integration of Spider.io's technology can help improve ad assessment and streamline the process for advertisers.
3. Botnet Detection - The acquisition of Spider.io is an opportunity for Google to learn more about detecting botnets and potentially develop more sophisticated botnet detection technologies.
Industry Implications
1. Digital Advertising - Spider.io's ad fraud-fighting technology is set to transform the digital advertising industry and set new standards for fraud detection and prevention.
2. Cybersecurity - The acquisition of Spider.io is an opportunity for Google to expand its cybersecurity research and develop new fraud detection technologies applicable to other sectors beyond advertising.
3. Data Analytics - As Google aims to improve ad metrics and provide better insights to advertisers, the integration of Spider.io's technology can help improve data analytics capabilities and potentially enable data-driven decision making by advertisers.