Apple recently acquired Spectral Edge, a startup operating in the U.K which creates machine learning algorithms that can improve the quality of photos in low light environments. The algorithm developed by Spectral Edge improves picture quality by combining the image with infrared, which improves the depth of color. Spectral Edge's Director, Christopher Cytersa, stated that the technology, "Bring[s] in extra detail into the picture that you can’t necessarily see with a normal camera because infrared penetrates through mist and fog much better than visible light."
Apple did not disclose the financial details of the purchase, however, the technology developed by Spectral Edge will improve the cameras that Apple can build in future devices. Additionally, the technology can be incorporated through either a device's software or chip system.
Infrared Camera Acquisitions
Apple Purchased Spectral Edge to Use Its Infrared Camera Technology
Trend Themes
1. Infrared Camera Technology - The acquisition signals a need for advanced infrared camera technology that enhances picture quality and depth of color.
2. Machine Learning Algorithms for Low Light Photography - There is potential to develop machine learning algorithms that improve picture quality in low light environments using infrared and visible light.
3. Incorporating Infrared Technology in Devices - As infrared technology improves, there is an opportunity to incorporate it through software or chip systems in future devices.
Industry Implications
1. Smartphone Technology - The improved Infrared camera technology can be an opportunity for developing advanced smartphone models with better picture quality and depth of color.
2. Photography Technology - Enhancing low light photography with infrared technology is an opportunity for photography and camera companies to improve their products for better picture quality.
3. Artificial Intelligence Technology - Machine learning algorithms that can improve picture quality in low light environments with infrared and visible light camera technology is an opportunity for artificial intelligence companies to develop more advanced technology.