E-Cars and tuning: is this really possible? The answer is a resounding yes! The German tuner Brabus, based in Bottrop, is exhibiting the first ever tuned electric car at the 41st Essen Motor Show, starting November 26th.
The highlight of the tuned Tesla is a space sound generator. The crew on board can choose between 4 different sounds: a V8-sound, the sound of a race car and two different space sounds that will remind you of the Enterprise, called Beam and Warp. It’s really funny, because electric cars are normally very silent.
The Brabus-Tesla has a spectacular matte white colour and a carbon front with integrated LED daylights. The side of the car has ‘space lights’ and the interior is decked out in handmade leather and Alcantara.
Brabus, the biggest tuner of world, is well known for tuning Mercedes cars. Already Brabus has shown their diversity of talent by tuning the Smart, proving also that they have a sense of the biggest trends of our time.
Tuned Electric Cars
The Brabus-Tesla Roadster
Trend Themes
1. Electric Car Tuning - The emergence of electric car tuning presents opportunities for companies to offer retro-fit modifications that give these cars a boost in performance and customize the sound of the vehicle.
2. Sound Generators - The use of sound generators in electric vehicles presents an opportunity to create and sell custom sound packages that appeal to drivers looking to personalize their driving experience and stand out on the road.
3. Custom Interiors for Electric Cars - As electric cars become more mainstream, there is an opportunity for companies to offer custom interior modifications that cater to the luxury market and offer premium materials and finishes not common in traditional car interiors.
Industry Implications
1. Automotive Tuning Industry - The growth of the electric car market presents an opportunity for companies in the automotive tuning industry to expand their offerings and capitalize on the unique modifications that electric cars can accommodate.
2. Sound Design Industry - The emergence of sound generators in electric cars presents an opportunity for companies in the sound design industry to create and sell customized sound packages to electric car owners who want to customize the sound of their vehicles.
3. Luxury Automotive Interiors Industry - The trend towards electric cars presents an opportunity for companies in the luxury automotive interiors industry to expand their market and offer premium materials and finishes specifically tailored to electric cars.