Premium tequila maker Olmeca Altos teamed up with Pastry Chef and Chocolatier, Juan Gutierrez and professional choreographer and viral-dance creator Brian Esperon for a complementary experience to enhance specialty cocktail kits. The kits, exclusively available on ReserveBar, help to create special date nights at home.
The Altos Juntos series literally means "Altos Together" and it's geared towards helping people enjoy moments with a partner. The complimentary 30-minute experiences for adults promise to help people level up their skills in the kitchen, brush up their dance skills and make tasty treats to share.
Altos Juntos plays into the brand's larger It Takes Two to Altos campaign, which focuses on crafting at-home moments and adventures with Altos cocktails.
Curated Date Night Kits
Olmeca Altos Paired Specialty Cocktail Kits with Date Night Ideas
Trend Themes
1. At-home Experiences - Bringing the curated date night experience home with complementary experiences and specialized cocktail kits presents an opportunity for businesses to offer immersive and customizable experiences from the comfort of one's own home.
2. Collaborative Marketing - Partnering with influencers, experts, and complimentary brands to create immersive experiences gives businesses an opportunity to access new audiences and offer a larger, more diverse range of products.
3. Brand Co-creation - Working with customers to co-create experiences and products can foster brand loyalty and generate new ideas for innovative, personalized offerings.
Industry Implications
1. Food and Beverage - Collaborating with chefs and partnering with complementary brands to create immersive, at-home experiences with specialty food and drink kits presents an opportunity for businesses in the food and beverage industry to create unique, memorable experiences for customers.
2. E-commerce - Offering curated, immersive experiences as part of an e-commerce offering presents an opportunity for businesses to differentiate themselves and provide consumers with something that can't be replicated in a physical retail store.
3. Marketing and Advertising - Collaborating with influencers and thought leaders to create immersive, branded experiences presents an opportunity for businesses in the marketing and advertising industry to help their clients differentiate themselves and attract new audiences.