South Korea-based multinational automotive giant Hyundai is preparing to make its first big foray into the burgeoning e-bike space with the launch of a special edition version of Rayvolt's 'eXXite Next Step,' an unabashedly urban e-bike that has a growing fanbase of its own.
This limited-edition take on Rayvolt's 'eXXite Next Step' will be offered with a 250-watt rear-hub motor that is capable of producing 50 Nm of torque and providing a trio of levels of torque-sensitive pedal assistance up to 25 km/h. Elsewhere, regenerative braking allows for the range of the battery to be expanded beyond its on-paper limit of 80 km per full charge.
While other auto companies have taken the step of launching their own e-bikes, Hyundai has opted for the interesting step of entering into a branding collaboration with an already established e-bike maker, combining the best of both worlds in terms of e-bike expertise and brand recognition.
Special-Edition Urban E-Bikes
Hyundai is Launching a Limited Version Of the 'eXXite Next Step'
Trend Themes
1. Branded E-bikes - More automotive companies can explore partnerships with established e-bike makers to enter the growing e-bike market with expert products and brand recognition.
2. Regenerative Braking - Innovators can incorporate regenerative braking technology in other modes of urban transportation to extend battery range and promote eco-friendliness.
3. Urban E-bikes - E-bike makers can shift their focus towards more comfortable and customizable urban e-bikes to cater to a growing fanbase of city-dwelling commuters.
Industry Implications
1. Automotive - Automakers can diversify their products with e-bikes as city commutes continue to shift towards more environmentally friendly modes of transportation.
2. Electric Bicycles - E-bike makers can pursue branded partnerships with other sectors to enhance brand recognition continue to explore innovation in battery technology and push the boundaries of what e-bikes can do.
3. Sustainable Transportation - More industries can focus on eco-friendly solutions for urban commuting as consumers continue to shift priorities towards sustainable lifestyles.