While Starbucks already has a rewards program in place, the global coffee shop chain is launching a special loyalty card just for the summer season. Designed to promote its iced drinks during the hottest months of the year, the new loyalty plan gives consumers a budget-friendly way to beat the heat.
Starbucks' new promotion involves rewarding customers with one free Grande iced drink after purchasing a total of five iced drinks. In order to start tracking their drink purchases, customers will have to ask their local barista for an iced sampler card. Customers will then receive a sticker for each purchase of a Grande iced tea or coffee.
The special loyalty card is available now and consumers will only have until August 8th to start racking up rewards.
Seasonal Loyalty Programs
Starbucks is Offering a Special Loyalty Card Just for the Summer Season
Trend Themes
1. Summer Loyalty Programs - Disruptive innovation opportunity: Create specialized loyalty programs that align with seasonal promotions to incentivize consumer engagement during specific times of the year.
2. Iced Drink Promotions - Disruptive innovation opportunity: Develop targeted promotions that focus on increasing sales of specific drink offerings, such as iced beverages, during certain seasons or weather conditions.
3. Limited-time Rewards - Disruptive innovation opportunity: Implement time-limited reward programs to create a sense of urgency and encourage customers to make repeat purchases within a specific timeframe.
Industry Implications
1. Coffee Shop Chains - Disruptive innovation opportunity: Introduce innovative loyalty programs or special promotions to stand out in the highly competitive coffee shop industry and attract new customers.
2. Beverage Retail - Disruptive innovation opportunity: Utilize targeted loyalty programs and seasonal promotions to increase customer loyalty and sales in the beverage retail sector.
3. Food and Beverage - Disruptive innovation opportunity: Explore creative ways to incorporate seasonal offerings and innovative loyalty systems to drive customer engagement and boost sales in the food and beverage industry.