The Sparkling Ice Superfruit drinks are being launched by the brand as an extension of its zero-sugar, full-flavor sparkling water line that will offer consumers with access to premium superfruit flavors. The drinks come in three flavor options including Blueberry Acai, Strawberry Dragon Fruit and Prickly Pear Lemonade, which each come in 12-ounce cans. The non-alcoholic refreshment is sweetened with Stevia leaf extract to help it maintain its sugar-free recipe with just five-calories per serving.
The Sparkling Ice Superfruit drinks are each crafted with real fruit and colors from natural sources, and are reported to be an excellent source of vitamins B, C and D. This positions the drinks as a functional refreshment for consumers to try out.
Sparkling Superfruit Water Drinks
The Sparkling Ice Superfruit Drinks Come in Three Flavor Options
Trend Themes
1. Superfruit Beverages - Opportunity to develop innovative blends incorporating exotic superfruits and other natural ingredients to appeal to health-conscious consumers.
2. Functional Refreshments - Opportunity to create drinks fortified with vitamins and other nutrients to cater to consumers' desire for functional beverages.
3. Natural Sweeteners - Opportunity to incorporate natural sweeteners like Stevia to provide sugar-free options without compromising on flavor.
Industry Implications
1. Beverage Industry - Industry players can explore the superfruit trend to create low-calorie, nutrient-rich beverages that align with consumer preferences.
2. Natural Food Industry - Niche sector can leverage on exotic superfruits and natural sweeteners to create innovative products that cater to health-conscious consumers.
3. Convenience Store Industry - Industry players can stock up on alternative low-calorie beverages to offer consumers healthier options on-the-go.