Everyday Own-Brand Cleaning Products

View More

The SPAR Home + Range Includes a Number of Products

The SPAR Home + range is rolling out from the brand at stores across the UK to provide consumers with a number of solutions that will help when it comes to performing everyday cleaning needs.

The product range includes a total of 12 solutions that are formulated with effective ingredients to help power through a number of different cleaning tasks around the house. Each of the products are branded with eye-catching design elements in mind to help them be more visible on the shelves for shoppers.

SPAR UK Senior Brand Manager Amrit Rebello spoke on the new SPAR Home + range saying, "The total homecare category has seen significant growth year-on-year-on-year, following a surge of purchases at the beginning of the pandemic. The largest growth in the category sits within household cleaning, covering kitchen, bathroom, multi-purpose and floor. Over the last 12- to 18-months we have seen how products with disinfecting properties have soared in demand, including disinfectants, bleach and multipurpose cleaners. To help these products stand out in-store and to enable customers to actively recognise the range, we have created a new design which incorporates a sub brand new to Spar, called Spar Home +. The + sign represents power, a key aspect of what customers would expect from cleaning products."
Trend Themes
1. Everyday Cleaning Solution Brands - Other brands can also focus on creating their own range of everyday cleaning solutions to cater to the growing demand.
2. Disinfecting Products Boom - Companies can invest in creating disinfecting properties for their cleaning products to capitalize on the surge in demand.
3. Eye-catching Product Packaging - Product packaging design and branding can be improved to ensure visibility and customer recognition on shelves.
Industry Implications
1. Household Cleaning Industry - Companies in the household cleaning industry can benefit from the surge in demand for disinfecting products and everyday cleaning solutions.
2. Retail Industry - Retailers can invest in creating their own branded products to cater to the growing demand for household cleaning solutions.
3. Design and Branding Industry - Branding and design agencies can offer their services to help cleaning product companies improve their product packaging design and branding for better visibility and recognition.

Related Ideas

Similar Ideas
VIEW FULL ARTICLE