Luka Dončić's sneaker model made alongside Jordan Brand, the Jordan Luka 2 gets a new tonal palette dubbed Space Hunter. It is ready to launch online at Nike and other retailers beginning July 11th. The duo release a look at the upcoming court-ready silhouette defined by a dark tonal palette and sleek branding details.
It has a slightly higher cut than its predecessor for more support and comfort throughout the performance. Some of the technical details include the IsoPlate and Formula 23 cushioning. There are technical overlaying accents that extend on both sides of the shoe's throat towards the heel section. The colorway is detailed with purple stitching throughout the upper finished with the interior lining.
Court-Ready Dynamic Basketball Shoes
The Jordan Luka 2 Sneaker Model Gets a Space Hunter Palette
Trend Themes
1. Dark Tonal Palette - Opportunity for sneaker brands to create court-ready shoes with sleek branding and a dark tonal palette.
2. Higher Cut Design - Opportunity for sneaker brands to develop performance shoes with a slightly higher cut for enhanced support and comfort.
3. Technical Overlaying Accents - Opportunity for sneaker brands to incorporate technical overlaying accents for added style and functionality.
Industry Implications
1. Sneaker - Disruptive innovation opportunities for sneaker brands to create court-ready shoes with dark tonal palettes and technical accents.
2. Sports Performance - Disruptive innovation opportunities for companies in the sports performance industry to develop higher cut sneaker designs for improved support and comfort.
3. Athletic Apparel - Disruptive innovation opportunities for athletic apparel brands to incorporate dark tonal palettes and technical accents in their shoe offerings.