Russian start-up StartRocket is attempting to change the advertising game forever with its space billboards. As consumers become aware of the clever marketing techniques of companies over time, advertisers have to adapt to gain a persuasive edge. Looking into one of the most ambitious possibilities for this is StartRocket who is planning to create artificial installations of demographic-targeting messages. Of course, the act of "turning the sky into an enormous canvas for satellite-generated ads" has its appeal for companies who are looking to shock or delight.
StartRocket has made a commitment to have the relevant technology for its space billboards available by 2020. The technique uses a configuration of satellites that illuminate messages for up to six minutes at a time. In cities riddled with light pollution, a space billboard might be the only thing one sees.
Light-Emitting Space Billboards
StartRocket Revolutionizes Traditional Advertising Techniques
Trend Themes
1. Space Billboards - Disruptive innovation opportunity: Companies can explore the use of satellite-generated ads to reach a wide audience and stand out from traditional advertising methods.
2. Demographic-targeting Messages - Disruptive innovation opportunity: Advertisers can create personalized and targeted messages on space billboards to capture the attention of specific consumer groups.
3. Artificial Installations - Disruptive innovation opportunity: Companies can utilize artificial installations in the sky to create memorable and visually appealing advertisements.
Industry Implications
1. Advertising - Disruptive innovation opportunity: The advertising industry can leverage space billboards to revolutionize marketing strategies and capture consumer attention in new ways.
2. Technology - Disruptive innovation opportunity: The technology industry can develop and improve satellite technology to support the creation and operation of space billboards.
3. Media - Disruptive innovation opportunity: Media companies can invest in space billboards to offer unique advertising platforms for their clients and generate new revenue streams.