The Sour Patch Kids Watermelon Jelly Beans are a new product being launched by Mondelēz International just in time for Easter to offer consumers with an alternative option to enjoy during the springtime holiday. The candies come in 13-ounce bags and features a soft texture that is perfectly chewy with an unexpected flavor experience to boot. This includes having a sour watermelon flavor that will turn sweet, which calls to mind the brand's original sour candy.
The Sour Patch Kids Watermelon Jelly Beans are priced at $3 per pack and also feature a pastel color scheme with beans in pink and light green colors. This makes them a distinctly seasonally appropriate option for consumers to pick up this spring.
Sour Springtime Jellybeans
The Sour Patch Kids Watermelon Jelly Beans are Arriving for Easter
Trend Themes
1. Seasonal Jellybean Flavors - There is an opportunity to create more seasonal and holiday-themed jellybean flavors to keep up with demand for unique seasonal candy offerings
2. Flavor-changing Candy - Innovative flavor-changing candy has the potential to attract consumers who seek novelty and unique flavor experiences
3. Plant-based Candy - Developing plant-based jellybeans and other types of candy offers a new market opportunity for environmentally-conscious consumers seeking more sustainable confectionery options
Industry Implications
1. Confectionery Industry - The confectionery industry can capitalize on the demand for unique and novel seasonal candy offerings by creating more seasonal and holiday-themed jellybean flavors
2. Candy Retailers - Candy retailers can leverage the popularity of novel flavor experiences to attract new customers who seek unique confectionery options
3. Plant-based Food Industry - The plant-based food industry can expand its market by developing more sustainable and plant-based candy options to satisfy consumer demand for environmentally-friendly confectionery products