For Dos Equis' latest campaign, the drink brand launched the SOS Response Vehicle, encouraging consumer to party according to social distancing guidelines put in place due to COVID-19. The pandemic has reulted in consumers coming up with creative ways to engage with their friends and family, without risking anyone's health. Since the summer, Dos Equis has been releasing humorous items, like a six-foot cooler, to help people maintain a safe distance.
Now, the brand has launched the SOS Response Vehicle, is driving around town with the mission to 'Save Our Saturdays.' It's essentially advertising a safe tailgating party and arrives with the six-foot cooler, and a portable grill that can transform into a game of corn hole.
Saturday-Saving Beer Trucks
Dos Equis has Launched the SOS Response Vehicle
Trend Themes
1. Socially-distanced Party - Party brands can explore innovative ways to encourage socializing while adhering to social distancing guidelines, like Dos Equis' SOS Response Vehicle campaign.
2. Creative Engagement - Brands can tap into the consumer desire for creative and safe ways to engage with friends and family during the pandemic, as demonstrated by Dos Equis' release of humorous items like the six-foot cooler.
3. Mobile Advertising - The SOS Response Vehicle showcases the potential for brands to use mobile advertising platforms to reach consumers while creating interactive and memorable experiences.
Industry Implications
1. Beverage - Beverage companies can explore opportunities to innovate their marketing strategies and products to cater to socially-distanced gatherings.
2. Event Planning - Event planning companies can embrace the trend of socially-distanced parties and create unique experiences that prioritize safety while promoting enjoyment.
3. Outdoor Recreation - The concept of a portable grill that transforms into a game of corn hole presents an opportunity for outdoor recreation brands to introduce innovative products that combine entertainment and functionality.