I wouldn’t be surprised if the phrase "so hip that it hurts" was created specifically for this Sopopular SS 2011 ‘Come As You Are’ collection. This badass line will undoubtedly have hipsters flocking to pick up a bright yellow vest.
The collection features a very dull palette with a dash of dandelion yellow. This single color works well with the line and complements the brand's aesthetically youthful appeal. However, the grunge-inspired shoot is more toned down than you may be used to, creating an interesting contrast between the prints. Be sure to check out the gallery for more shots from the Sopopular SS 2011 collection.
Nonchalant Hipster Fashion
The Sopopular SS 2011 ‘Come As You Are' Collection
Trend Themes
1. Nonchalant Hipster Fashion - The trend towards nonchalant hipster fashion will continue to evolve, resulting in innovative collections which play with different colors and aesthetics.
2. Grunge-inspired Shoots - Grunge-inspired photo shoots will increase in popularity as a way to showcase edgy fashion styles.
3. Monochrome with a Pop of Color - The trend of incorporating a single bold color within a monochrome palette will inspire designers to create more playful and bold fashion lines.
Industry Implications
1. Fashion and Apparel - In the fashion and apparel industry, companies can leverage these trends to create unconventional and trendy clothing lines that cater to the evolving fashion tastes of young consumers.
2. Photography - Through creative and edgy photo shoots, photographers can help showcase specific fashion styles and contribute to the promotion of alternative fashion trends.
3. Marketing and Advertising - Marketing and advertising professionals can leverage these trends to create messaging that resonates with the preferences of young adults, who appreciate nonchalant and edgy fashion styles.