When I first looked through the Sophomore Spring 2010 campaign images, I honestly thought it was just a bunch of friends goofing off. It’s very reminiscent from the campaign Trend Hunter covered in which the designer had her actual friends model her designs.
I totally get it though. Why not have a quirky, laid back shoot for a quirky, laid back line? I mean, that’s certainly what the Sophomore Spring 2010 collection is.
Quirky Curtsy Campaigns
The Sophomore Spring 2010 Collection is Completely Laid Back
Trend Themes
1. Quirky Campaigns - Disruptive innovation opportunity: Brands can adopt a more relaxed and unconventional approach to their advertising campaigns to resonate with younger audiences.
2. Laid Back Fashion - Disruptive innovation opportunity: Designers can create collections that incorporate casual and comfortable styles, catering to the growing demand for relaxed fashion.
3. Modeling with Friends - Disruptive innovation opportunity: Brands can explore using real friends as models in their campaigns to create a sense of authenticity and relatability.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Fashion industry players can embrace a more laid-back and unconventional approach to their collections and campaigns.
2. Advertising - Disruptive innovation opportunity: Advertisers can experiment with unconventional campaign concepts that focus on authenticity and relatability.
3. Photography - Disruptive innovation opportunity: Photographers can explore capturing more relaxed and spontaneous moments in campaigns to cater to the desire for genuine and relatable images.