The Sophomore NYC SS 2011 collection has been introduced -- only it's not through magazine spreads, photoshoots or lookbooks. Instead, the brand has rolled out its collection using a short film.
This unique advert for the Sophomore NYC SS 2011 collection shows a group of well-known celebs engaging in a game of truth or dare. The clip shows the different truths and dares each individual succumbs to in a drunken haze of this popular party game. Some of the faces you may recognize include Chloe Sevigny, Drea de Matteo and famed tattoo artist Scott Campbell. Who says this game is strictly for teens looking for a bit of danger?
Sophomore definitely takes the win when it comes to finding interesting ways to show off its new line.
Scenester Party Games
Sophomore NYC SS 2011 Collection is Unveiled with a Game of Truth or Dare
Trend Themes
1. Virtual Runway Shows - Fashion brands can showcase their collections using virtual runway shows instead of traditional magazine spreads, photoshoots or lookbooks.
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Industry Implications
1. Fashion Industry - The fashion industry can embrace virtual runway shows and influencer marketing to showcase their collections in more creative and unique ways.
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3. Entertainment Industry - Collaborating with brands to create interactive and engaging campaigns can be a lucrative opportunity for celebrities in the entertainment industry.