The lookbook for the Sophnet SS 2011 collection features designs and styles that are casual and sporty with the ability to mix and match to create simple ensembles. The collection is full of items geared towards the typical teenage population that you can easily imagine seeing on the streets.
Featuring a model loafing around during the warm summer months, the lookbook has a vintage feel, as it plays up the brand's Disney and Peanuts collaborations. The Sophnet SS 2011 collection is classic summer clothing. I can't wait for the days when all you need to head outside is a cool t-shirt and a pair of shorts.
Grunge Streetwear Lookbooks
Sophnet SS 2011 Collection Has Easygoing Styles for the Typical Teen
Trend Themes
1. Casual Streetwear Fashion - The rise of streetwear fashion created an opportunity for companies to develop lineups that cater to those who prefer the casual style.
2. Vintage-themed Fashion - Vintage-themed fashion has become a major trend in recent years, and can offer innovative opportunities in design and branding for companies.
3. Mix-and-match Clothing - The popularity of mix-and-match clothing offers a niche for companies to provide a variety of options that allow consumers to express their unique style.
Industry Implications
1. Fashion - The fashion industry can cater to the increasing demand for streetwear and clothing that blends comfort and style.
2. Retail - Retail companies can tap into the mix-and-match trend and offer personalized shopping experiences that allow customers to create their individualized look.
3. Branding and Marketing - Companies that specialize in branding and marketing can take advantage of the vintage-themed trend and develop campaigns that target a particular audience.