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Red Lips Fall Into Fashion

The classic red lip is back this season! The iconic look of the war era really turns a woman into a lady. It's a tough look to pull off and choosing the right shade could be tricky. The best possible tips I can give?

1. Wear it with confidence -- it's a bold colour, and unless you're comfortable, you won't be able to pull it off.
2. Go a little too orange, and you risk looking like you were born with a cup of coffee on your lip, and a cigarette in hand. Choose something with a blue undertone -- it'll ensure your teeth look pearly white!
3. If you know you're going to be locking lips tonight, skip the scarlet. Nothing stains worse than red lipstick, and though a man might be thrilled to brag about the lipstick on his collar, his enthusiasm will be gone so fast once he discovers his favourite white shirt is a goner.

Some celebs who really know how to work this look are Gwen Stefani, Scarlett Johanson, Dita von Teese, Anne Hathaway and Christina Aguilera.
Trend Themes
1. Classic Red Lips - Disruptive innovation opportunity: Develop long-lasting, smudge-proof red lipsticks for effortless wear throughout the day.
2. Confidence in Lipstick - Disruptive innovation opportunity: Create confidence-boosting lipsticks with customized shades for different skin tones, empowering women to rock a bold red lip with ease.
3. Lipstick Stain Prevention - Disruptive innovation opportunity: Invent lipstick formulas that are stain-resistant and easy to remove, saving individuals from the hassle of ruined clothing.
Industry Implications
1. Beauty and Cosmetics - Disruptive innovation opportunity: Explore advancements in lipstick formulation, packaging, and application methods to enhance the user experience and meet the demand for long-lasting, high-quality red lip products.
2. Fashion and Apparel - Disruptive innovation opportunity: Collaborate with fashion brands to develop clothing and accessories that complement and protect against lipstick stains, creating a seamless experience for consumers.
3. Celebrity Endorsements and Influencer Marketing - Disruptive innovation opportunity: Utilize celebrity partnerships and influencer marketing strategies to promote red lipstick as a must-have fashion accessory, influencing consumer choices and driving sales.

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