Life Savers lipstick? Yes, please! Sweet treats are the theme behind Soon Tong and Ashburn Eng's 'Sugar Babe.' Candies you'll remember fondly from your childhood feature heavily in this shoot, from Life Savers to chocolate sprinkles (or jimmies, if you live on the East Coast).
The candy serves to accent the colorful makeup on the models, making for a shoot that exemplifies summer fun and childhood fantasy. Check out some other bright and fun makeup photo shoots below.
Life Savers Lips
Soon Tong's 'Sugar Babe' is a Decadent Candy-Filled Fantasy
Trend Themes
1. Candy-inspired Makeup - Disruptive innovation opportunity: Develop a line of makeup products inspired by popular candies to tap into the nostalgia trend.
2. Childhood Fantasy Photoshoots - Disruptive innovation opportunity: Create themed photoshoot experiences that transport adults back to their childhood fantasies.
3. Colorful Makeup - Disruptive innovation opportunity: Invent vibrant and playful makeup products that allow individuals to express their creativity and personality.
Industry Implications
1. Cosmetics - Disruptive innovation opportunity: Combine makeup with unexpected elements, like candy, to create unique cosmetic products.
2. Photography - Disruptive innovation opportunity: Offer specialized photography services that cater to adults seeking to relive their childhood through creative and whimsical photoshoots.
3. Fashion - Disruptive innovation opportunity: Collaborate with makeup artists and photographers to create fashion campaigns that showcase nostalgia and childhood themes.