This is Sony's newest gizmo, which is a type of music player. On the featured ad you can see how Sony is trying to show off new technology and how the company is trying to make music players with more interaction available to the user. Sony's new Shake control software music player can move, dance and change colors with the rhythm of the music.
Implications - The Shake control software has a button that the user would simply flick from the left or the right to switch the song that they are listening to. If you shake the device, it shuffles your music. The tiny device is shaped like an egg and has a modern look to it.
Dancing MP3 Players
Sony Rolly
Trend Themes
1. Interactive Music Players - Develop new music player software that interacts with users and personalizes the music experience
2. Motion-responsive Devices - Introduce new devices that change and move with the rhythm of the surrounding environment
3. Gesture-based Controls - Innovate gesture-based controls for electronic devices that offer more user interactivity and ease of use
Industry Implications
1. Consumer Electronics - Manufacture devices that focus on user interactivity for a personalized experience
2. Entertainment - Create interactive products for entertainment that provide unique and engaging sensory experiences
3. Digital Music - Develop new software and devices that revolutionize the way people listen to and interact with music