The new Sony Sound Mug is a portable speaker that sits comfortably in your car's cup holder; unfortunately, that's all it does. While the Sound Mug looks like a convenient coffee thermos, it isn't.
While the Sony Sound Mug would be convenient for times when you want to share your playlists with others, why Sony wouldn't think of taking advantage of what would be a convenient 2-in-1 product is beyond me. The speaker will retail for $220 in Japan.
Musical Faux Coffee Cups
The Sony Sound Mug Plays Music But Doesn't Hold Your Morning Joe
Trend Themes
1. Multi-functional Speakers - Opportunity to innovate by combining various functions into a portable speaker.
2. IOT Speakers - Opportunity to innovate by adding IOT capabilities to portable speakers.
3. Smart Cup Holders - Opportunity to innovate by creating smart cup holders to integrate with portable speakers.
Industry Implications
1. Consumer Electronics - Consumer electronics industry can benefit from innovative 2-in-1 product designs.
2. Automotive - Automotive industry can incorporate multi-purpose portable speakers with smart cup holders in their car designs.
3. Music Streaming - Music streaming industry can partner with innovative portable speaker companies to create unique listening experiences.