Pop-Up Modern Projectors

The CES 2014 Sony Short Throw Projector Does Not Need to Be Mounted

The Sony Short Throw Projector solves the annoying problem most home television projectors face -- that of being mounted to the ceiling.

Unlike its competition, the 4K Sony Short Throw Projector has no need to be mounted; instead the projector is housed in a stylish and modern looking credenza that pops up and displays the image on the wall it’s closest to. The Short Throw Projector can project onto a wall at an impressive size of 147-inches in diagonal, a size that allows for you to actually notice the improved resolution of the 4K projector.

So if curved televisions aren’t really your thing, perhaps the idea of a television projector you don’t have to mount might sound more appealing, though don’t get too excited as it comes with a price tag of approximately $30,000 to $40,000.
Trend Themes
1. Short Throw Projection - There is an opportunity to disrupt the traditional home projector market by offering short throw projectors that do not require ceiling mounting.
2. Integrated Projector Furniture - The integration of stylish furniture and projectors into one unit can create a unique selling point for home entertainment systems.
3. Affordable 4K Projectors - The market can benefit from more affordable 4K projectors that can bring the cinematic experience into people's homes.
Industry Implications
1. Home Entertainment - Home entertainment companies can explore the use of short throw projectors in their product offerings to provide more options for consumers.
2. Furniture - Furniture manufacturers can create furniture designs that integrate projectors to enhance the entertainment experience for customers.
3. Consumer Electronics - Technology companies can focus on creating affordable 4K projectors for the home market to create a new consumer segment.

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