Finally, we don't have to shell out more than $500 to have a powerful phone. Sony Ericsson announed a new G line of touchscreen smartphones for the masses. The first G-models, G900 and G700, were unveiled at the Mobile World Congress, Spain.
The press release notes, "The G700 is here to help you live your life to the full. This personal organiser in-your-pocket keeps your contacts, calendars, notes, pictures and favourite Web sites all in one place and just a fingertip away. Touch and go. The G900 has all the functions of the G700 with the added features of a unique new 5.0 megapixel Touch Auto Focus camera, touch photo album and editor. Perfect for those looking for a one-touch media experience combined with their organiser."
Touchscreen Smartphones for the Masses
New Sony Ericsson G900 & G700
Trend Themes
1. Affordable Touchscreen Smartphones - The trend of offering high-performance smartphones with touchscreen capabilities at a reasonable price point presents an opportunity for smartphone manufacturers to tap into a larger customer base.
2. Personal Organizer Smartphones - The trend of equipping smartphones with features such as contact management, calendars, note-taking, and web browsing provides an opportunity for companies to capture a market of busy professionals who require organizing tools on the go.
3. Advanced Smartphone Cameras - The trend of introducing high-quality cameras into smartphones, such as the Sony Ericsson G900's 5.0 megapixel Touch Auto Focus camera, presents an opportunity for companies to cater to a demographic that prioritizes photography features in their devices.
Industry Implications
1. Smartphone Manufacturing - Smartphone manufacturers can take advantage of the trend towards affordable touchscreen smartphones to create devices with mass-market appeal.
2. Productivity Software Development - With the proliferation of personal organizer features on smartphones, there is an opportunity for software developers to create productivity-focused applications for busy professionals.
3. Photography Equipment Manufacturing - Companies in the photography industry can partner with smartphone manufacturers or develop their own devices to cater to a market that prioritizes advanced camera features in their smartphones.