Fox Sports deployed a Sony A7R IV camera and other devices to make its NFL broadcast look more cinematic, the camera was placed in the endzone and integrated into the broadcast.
Fox Sports named the set up the "Megalodon," and it was comprised of a Sony A7R IV camera, a Sony FE 24-70mm f/2.8 GM lens, DJI Ronin-S gimbal, a field monitor, and also a 1080p wireless transmitter. The network corrected the signal of the camera to match its broadcast, and previously the setup was used to film tunnel walkouts and pre-game warmups.
Subsequently, Fox Sports decided to use the "Megalodon" as its 11th camera for a game featuring both the Washington Football Team and the Seattle Seahawks.
"People on our crew have been working with it all year, but we didn’t know your ordinary viewer would see such a difference sitting on their couch. It’s fantastic," said Mike Davies, the Fox SVP.
Cinematic Endzone Cameras
Fox Sports Used the Sony A7R IV Camera During an NFL Broadcast
Trend Themes
1. Cinematic Broadcasting - Using cameras and equipment to make broadcasts look more cinematic, such as placing cameras in unique angles and using specialized equipment.
2. Integration of New Technology - Integrating new technology, such as new camera models, gimbals, and wireless transmitters, to improve the quality of sports broadcasts.
3. Immersive Fan Experience - Creating an immersive experience for fans by integrating new camera angles and equipment to create a more dynamic viewing experience.
Industry Implications
1. Sports Broadcasting - Using new technology and camera equipment to improve the quality of sports broadcasts and create a more immersive experience for viewers.
2. Camera and Equipment Manufacturing - Manufacturing and selling specialized cameras and equipment to sports broadcasters to improve the quality of their broadcasts.
3. Broadcast Technology - Developing and integrating new broadcast technologies, such as wireless transmitters and specialized camera equipment, to create a more dynamic and cinematic viewing experience for fans.