The Sonotize app was created to reward people who stream music on Spotify Premium. For every five seconds of a song streamed, Sonotize gives out one point. Collect enough points and you'll be able to redeem them for gift cards at places like Amazon and Sephora. According to screenshots from the app a $5 reward card for Amazon requires 36,000 points, or 120 hours of streaming on the Sonotize app.
Unless you plan on leaving Spotify on all night it doesn't seem like there's a way to reap a huge reward from Sonotize. That doesn't seem to be the point, though. The Sonotize app is more of a passive rewards program, like loyalty points acquired at the grocery store. Sonotize is out now for iOS.
Music-Streaming Rewards Apps
The Sonotize App Gives Out Gift Cards to Listeners of Spotify Premium
Trend Themes
1. Music-streaming Rewards - Disruptive innovation opportunity: Create new apps or features that provide rewards for streaming music on popular platforms like Spotify.
2. Passive Rewards Programs - Disruptive innovation opportunity: Develop passive rewards programs similar to loyalty points to engage and incentivize customers in various industries.
3. Gamification of Streaming - Disruptive innovation opportunity: Integrate gamification elements into music-streaming apps to incentivize users, encourage longer listening sessions, and increase user engagement.
Industry Implications
1. Music Streaming - Disruptive innovation opportunity: Explore new ways to incentivize and reward users in the music-streaming industry to increase customer loyalty and usage.
2. E-commerce - Disruptive innovation opportunity: Capitalize on the popularity of reward programs and collaborate with e-commerce platforms to provide gift card redemptions or exclusive discounts.
3. Mobile App Development - Disruptive innovation opportunity: Create innovative mobile apps that offer unique value propositions through rewards programs, gamification, and seamless integration with existing platforms.