Swedish brand Eytys introduces a new footwear model as a part of its Fall/Winter 2019 lineup -- the latest 'Sonic sneakers' come in three colorway options in total. The latest model draws inspiration from the 90s and it also dives into some design cues that stem from the 90s.
It blends together the aesthetics of both eras, spotlighting that concept through the bulky foundation recalling the chunky footwear designs of both the 70s and 90s. The oversized shape is complemented by the square toe silhouette. The uppers are constructed from either canvas materials or silky suede fabrication. All of the colorway options are complete with a rainbow branding emblem on the side informed by embroidery and accompanied by a heart shape sole. The colorways are either 'Rosso,' 'Ecru,' or black -- the Sonic sneakers are set to launch on March 7th.
Rainbow-Accented Chunky Sneakers
Eytys Introduces a New Sonic Sneaker with a Bulky Foundation
Trend Themes
1. 90s-inspired Footwear Design - There's an opportunity for disruptive innovation by blending the aesthetics of the 90s with modern sneaker technologies.
2. Chunky Sneaker Trend - Businesses in the fashion industry can explore opportunities to create and market their own versions of bold, chunky sneakers.
3. Rainbow Branding - Using rainbow accents in branding can help businesses stand out and appeal to a diverse and inclusive consumer base.
Industry Implications
1. Fashion - Fashion brands can leverage the 90s-inspired footwear design trend to create unique and nostalgic products.
2. Footwear - The chunky sneaker trend presents an opportunity for footwear companies to create innovative and fashion-forward designs.
3. Marketing - Businesses can use rainbow branding to connect with consumers who value diversity and inclusivity.